Buddy & Heart

Buddy & Heart brings the magic of positivity, friendship, and fun into children’s lives through beautifully crafted cards. Inspired by school buddy programs, the cards foster a sense of belonging, empowerment, and joy, offering children playful, uplifting messages that make them feel supported and comforted. 

​

For Buddy & Heart, I played a key role in shaping the brand’s identity, creating logo variations and visual elements that capture its playful, caring spirit. The branding reflects the joy and warmth of the business, with designs that resonate with both children and parents. By combining thoughtful design with the brand’s uplifting message, I helped establish a visual identity that promotes a supportive and fun environment for emotional growth.